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PLMA’s 2010 International Yearbook reports (Amsterdam)—Private label has reached record market shares across Europe as retailers rely more than ever on their own brands to offer value to shoppers, according to PLMA’s 2010 International Private Label Yearbook. For the first time, private label accounts for at least 40% or more of all products sold in a total of five countries. Overall, private label gained in 14 of the 20 countries tracked by Nielsen for PLMA’s Yearbook. Brian Sharoff, President of PLMA, said, “The numbers are very significant because they document what we have been seeing in the stores. Customers are buying more private label than ever before. It is equally evident that these increases are not temporary gains caused exclusively by the recession, but are permanent and part of shifting consumer attitudes toward private label.” The gains came in the well established retail markets such as France, Germany, Spain, The Netherlands and Belgium but were especially strong in emerging retail markets such as Poland, Hungary, Slovakia and Turkey. This growth is creating a solid foundation for more gains as retailing matures in these countries. Switzerland remained the overall leader with 53% market share, followed by United Kingdom at 47%. Market share climbed to over 40% for the first time in Spain and Slovakia. Germany remained over the 40% market share, while Austria is poised to reach that level soon. The biggest share gains were posted in Spain and Turkey, which both advanced more than 3 percentage points. Substantial increases were also recorded in eight other countries—France, Belgium, Italy, Norway, Hungary, Slovakia, Greece, and Portugal—which all were up more than one point. In Central and Eastern European countries, private label climbed as western retailers opened more stores with well-developed private label programmes. Slovakia led the way with a 44% share, followed by Czech Republic, Hungary, and Poland. In Scandinavia, private label share now stands at over 25% in every country for the first time. For more information about PLMA’s 2010 International Private Label Yearbook, or to arrange an interview with Brian Sharoff, President, PLMA, please contact PLMA International Council, Leonique White, Manager Trade Show Development, at telephone +31 20 5753032 or email press@plma.nl as retailers seek new products and build global supply chains Amsterdam — Neither difficult economic conditions nor the threat of volcanic ash kept buyers and sellers from around the world from getting to PLMA’s 2010 “World of Private Label” International Trade Show held last month at the RAI Centre here. Visitors from more than 90 countries attended the event, which filled up the RAI Convention Centre with more than 1900 exhibitors and 3600 exhibit stands, an increase of more than 10% over than last year. Some 60 countries were represented by exhibiting companies and there also were 40 national or regional exhibitor pavilions, including new entries from Belgium, Hungary, Latvia, and Pakistan. Brian Sharoff, President, PLMA, said: “The success of the 2010 “World of Private Label” reflects the success of retailer brands across Europe and beyond. Retailers come to the Trade Show to find innovative new products and build a truly global supply chain. There will be more growth in the future as the market share of private label keeps climbing in Europe, North America and Asia.” Asia will be the location of another major PLMA Trade Show later this year. PLMA in conjunction with the Shanghai International Sourcing Promotion Centre is holding the Shanghai Private Label Fair on 8-10 December 2010. The show will help exhibitors meet buyers from China’s leading retailers and wholesalers as well as trading companies and manufacturers in China. At the Amsterdam seminar programme, a leading product analyst looked at the new opportunities for private label. Lu Ann Williams, head of research of Innova Markets, pointed to health and wellness, innovation in niche areas, and premium products as areas for more development. Another seminar speaker, Xavier Durieu, CEO of EuroCommerce, offered a briefing on a current European Commission study of retailing and private label. PLMA’s “World of Private Label” in Amsterdam highlighted many new developments in products and packaging. Innovations from around the world were on display at a special exhibit, PLMA’s Idea Supermarket. The exhibit featured hundreds of products from leading retailers in Europe, the United States and around the world. In addition, PLMA’s New Product Expo displayed products and packaging that are new to private label. ************************************************************************* Founded in 1979, PLMA’s membership ranges from multinational corporations to small companies. Their products include food, beverages, snacks, health and beauty, household and kitchen, housewares, DIY, and personal and leisure products. With offices in Amsterdam and New York PLMA represents about 3,200 member companies around the globe. PLMA presented its first show in the United States in 1980, its first show in Europe in 1986 and its first show in Asia in 1994. Today, it provides services to member manufacturers in more than 65 countries. For more information about the Trade Show or to arrange an interview with Brian Sharoff, President, PLMA, please contact PLMA International Council, Leonique White, Manager Trade Show Development, at telephone: +31 20 5753032 or email press@plma.nl. |
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