Retailing in China is expanding rapidly. Wal-mart, Carrefour, Tesco, Metro and Watsons are opening new stores in cities across the country. Chinese retailers like LianHua and Wumart are not far behind. Market potential is huge, but private label is still in its infancy. The time to make contacts and build business in China is now. PLMA in conjunction with the Shanghai International Sourcing Promotion Center has created a new venue for private label in China called the Shanghai Private Label Fair to be held 8-10 December 2010.

It will bring together manufacturers from Europe, America, and China with buyers from China’s leading retailers, wholesalers and trading companies as well as international sourcing agents throughout Asia. Whether you are a supplier or a retailer, the Shanghai Private Label Fair will offer a unique opportunity to make contacts. Categories will include food and beverages, household, health and beauty, consumer electronics, toys and playthings and many other products found in today’s supermarkets and hypermarkets.