FAQ – Frequently Asked Questions – Exhibitors

FAQ – Frequently Asked Questions – Exhibitors

Below you will find an overview of questions most commonly asked by exhibitors.


When is the show held?
The show is held on Tuesday 31 May and Wednesday 1 June. Pre-show seminars will be held on Monday 30 May, click here for the programme. Click here for the full trade show schedule, including badge pick-up hours.
Where is the show held? How do I get there?
The show is held at the RAI Exhibition Centre in Amsterdam, located 15 minutes from Schiphol International Airport and easily reached by taxi, train, metro and car. Click here for details.
  • From Schiphol Airport:
    Direct: Take the train to ‘Station Amsterdam RAI’, which is a 5 minute walk from the RAI Exhibition Centre.
    One change: Take the train to ‘Station Amsterdam Zuid’ and transfer to the Metro Line 52 (direction ‘Noord’) exiting right in front of the RAI Exhibition Centre on ‘Station Europaplein’.
  • From Central Station:
    Metro line 52 (direction ‘Zuid’) runs every 4-6 minutes and will take you from ‘Station Amsterdam Centraal’ in just eight minutes to ‘Station Europaplein’, right in front of the RAI Exhibition Centre.

All train tickets can be purchased at the vending machines or at the NS Service (& Tickets) information desks at Schiphol Airport and at the train stations (more info on www.ns.nl). Metro tickets can be purchased at the vending machines at the metro stations (more info on www.gvb.nl). Public transport tickets for the city of Amsterdam can also be purchased at the RAI Info desks in Entrance C (Holland Complex) and Entrance K (Europe Complex).

How many attendees and exhibitors are expected?
Nearly 15.000 trade visitors from over 120 countries are expected this year, plus 10.000 exhibitor personnel. There are 2.500 exhibiting companies from 70 countries, including 50 national and regional pavilions, of which more than 1.800 food exhibitors and more than 600 non-food exhibitors. Click here to explore the number of exhibitors by product category. Click here for an overview of halls and sections.
Which product categories are exhibited?
The show floor is divided into separate food and non-food halls to help visitors make the most of their time. Products on display include:
  • Food: fresh, frozen and refrigerated foods, dry grocery, and beverages.
  • Non-Food:cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY

Click here to explore the number of exhibitors by product category. Click here for an overview of halls and sections.

Is the RAI Exhibition Centre wheelchair accessible?
Yes, the RAI Exhibition Centre is accessible for persons of reduced mobility. Wheelchair assistants are permitted to enter the show for free.
Are lockers or cloakrooms available?
Lockers are not available but small personal items may be stored for a daily fee in the RAI cloak rooms in Entrances C, F, K and L. To minimise queuing at the cloak rooms, RAI strongly recommends that guests arriving by car leave their coats in the trunk.
What other facilities are available at the RAI?
Baby care lounge, prayer room, car rental office, ATM machines, phone-charging stations, restaurants, cafes and a business center for printing, design and office supplies are among the different amenities available at the RAI. More information here.
Is the show open to consumers? Is there a minimum age?
The “World of Private Label” is open to trade professionals only. Children under the age of 16 are not allowed on the show floor.
Can I bring my pet?
Animals are prohibited except for guide dogs and companion dogs for attendees with a disability.
Where can I park my car during show days and how much is the parking rate?
Please follow the signs from the A10 Amsterdam Ring. Depending on parking space availability, you will be directed to RAI parking P1-2-3 (vertical clearance 1.90 m), P4 (vertical clearance 2.70 m) or to external RAI parking sites that all have a direct and complimentary shuttle service to and from the RAI Exhibition Centre. Click here for a parking map for passenger cars.

Electric cars: There are 20 charging points for electric cars. Charging points cannot be reserved. Click here for details.

During show days, RAI’s onsite parking fee amounts to € 4.50 per hour with a maximum of € 28.00 per day. You can also pre-order an online day ticket via the parking webshop at € 22.00 per day. Those that order a parking pass in advance will be able to exit the RAI car park through license plate recognition or by presenting the barcoded confirmation at departure. Click here for more information. Exhibitors can also arrange their parking tickets at the RAI Exhibitor Services web shop. Parking for PLMA exhibitors and stand builders during build-up and breakdown is free if properly reported at the intercom when driving out.

During build-up and breakdown, passenger cars lower than 1,90m are required to park in P1 (Halls 10/11/12), P2 (Halls 1-7, 14), P3 (Hall 8) or P4 (Hall 9). Click here for details.

How do I register for an entrance badge?
Entrance badges must be ordered in advance. Exhibitor badge registration is available in the PLMA Exhibitor Portal. Login details and all relevant information have been sent to the main contact person at each exhibiting company.
Where can I find the list of exhibitors and buyers?
A list of all exhibitors and products can be found in PLMA's Show Preview (available since 4 May to preregistrants only) and in PLMA's Show Navigator (available during show days to all attendees). Click here to explore the number of exhibitors by country or product category. The Buyers List is part of PLMA’s Show Preview, access details for which have been sent to the main contact of each exhibiting company. The Show Preview contains all registered retail and wholesale companies and is updated daily. The Official Trade Show Catalogue for exhibitors will contain an updated list of all registered retail and wholesale companies.
Where can I pick up the Official Trade Show Catalogue? Can I buy a copy as well?
The Official Trade Show Catalogue can be collected at the 'Catalogue' counters located in Entrance C of the Holland Complex and in Entrance K of the Europe Complex, behind the Scan & Go areas. If your registration did not include a catalogue, a copy can be purchased at the Catalogue desk during show days at a cost of Euro 100. PLMA’s Official Trade Show Catalogue is only available to attendees of the “World of Private Label” International Trade Show and is only distributed at the show, neither before nor after.
What are the build-up and breakdown hours?  Do I need a badge during build-up and breakdown?
Build-up for exhibitors starts at 08.00 on Saturday 28 May; breakdown starts at 17.00 on Wednesday 1 June. Click here for the full schedule.
A personal badge is obligatory for all persons in the RAI Exhibition Centre during build-up and breakdown. Build-up badges are issued by RAI Security and should be obtained in advance. Pre-registration for RAI build-up and breakdown badges can be made from this link.
Do I need to wear safety shoes? Where can I buy them?
During build-up and breakdown, anyone working in the RAI exhibition halls must wear approved safety shoes. On Monday 30 May, safety shoes are not required but very much recommended. Click here for details. You can order safety shoes in advance in the RAI web shop at Euro 15.00 and pick up your order at the RAI Hospitality Crew Centre from the first day of exhibition build-up. You can also purchase a pair of safety shoes onsite at a cost of Euro 25.00 at the RAI Hospitality Crew Centre near Parking P6 (Holland Complex).
My company has arranged its own transport company to forward and collect products to and from the show. Where does it need to go?
All vehicles from 1.90-2.70m can (un)load without a buffering procedure. Trucks shorter than 8.00m are subject to a buffering procedure via RAI buffer site P20 Amsterdam Westpoort. In addition, all trucks of 8.00m and longer must be unloaded/reloaded by CEVA Showfreight. Click here for details. Please note that only CEVA SHOWFREIGHT is permitted to use motorised (un)loading equipment in and around the RAI Exhibition Centre.
I am bringing products to the show with my own car. Can I bring those to the stand myself?
You can definitely bring products from your own car to your stand. Click here for details.
I ordered furniture and other items from the official contractor GIELISSEN. When will they be delivered to my stand?
Ordered items will be delivered at your stand at the latest on Monday 30 May. In case of any questions, you may go to one of the GIELISSEN service desks located near Hall 6 (Europe Complex) and in Entrance F (Park Complex).
I shipped products through CEVA SHOWFREIGHT or one of its international agents. When will they be delivered to my stand?
Products that your company shipped to the show using CEVA SHOWFREIGHT or one of its international agents will be brought to your stand at the latest on Monday 30 May, or earlier if your company made such arrangements with CEVA SHOWFREIGHT. For more information, please go to one of the CEVA SHOWFREIGHT service desks.
Where can I order forwarding services such as forklifts?
CEVA Showfreight is the sole official freight handler of PLMA's "World of Private Label" and the only company that is allowed to perform logistic activities in and around the exhibition grounds during build-up, trade show days and breakdown. The use of forklifts, electric pallet trucks and other motorized freight handling equipment by other parties than CEVA Showfreight is not permitted. CEVA Showfreight 's General Rates and Handling Instructions (PDF) are available to all registered exhibitors from the PLMA Exhibitor Portal and in the Stand Builder Portal. PLMA strongly suggests that exhibitors ship their stand material and product samples to CEVA Showfreight’s warehouses in advance of the show. This will prevent buffering and delays for your drivers caused by large numbers of delivery vehicles waiting to use the freight entrances on Monday 30 May. For further information on freight handling, please contact CEVA Showfreight directly at telephone +31 (0)880 283 148 or by e-mail at plma@cevalogistics.com.
What else should I know about stand services?
RAI EXHIBITOR SERVICES offers hotel & travel, catering, parking, Internet, stand cleaning, waste disposal, safety equipment and permits. Exhibiting companies have received login details from RAI, to retrieve or reset them, please click here and enter the e-mail address of your company's main contact to PLMA.

RAI Wifi can be ordered in advance from the RAI Exhibitor Services web shop, or onsite by connecting to RAI Premium Wifi, at a cost of at Euro 11.00 excluding VAT per device per day.

Stand Cleaning
Early-morning stand cleaning on both trade show days is included in the exhibit rate. Additional RAI cleaning services such as waste disposal can be ordered from RAI Exhibitor Services. Please note that any unattended and/or unpacked product samples found in stands after 15.00 on Thursday 2 June will be disposed of by RAI cleaning services.

At the end of the day on Wednesday 1 June, volunteers from a charity organisation will hand out flyers that can be attached to product samples that you do not want to ship back to your company and that are good for consumption or general use. The same volunteers will then return later to collect the products that have been set aside for Charity. Please place the products that you want to donate as close to each other as possible so that the volunteers clearly know what they can collect. Do not give product samples to other exhibitors or personnel (stand builders, cleaning staff, etc.). They are not allowed to accept such samples.

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