Private label can be a complicated and frustrating business. But PLMA can give you the power and the knowledge you need to be successful. PLMA’s Executive Education has been developed in conjunction with Nyenrode Business Universiteit, one of the pioneers in European business education. The programme is unique and devoted entirely to private label.
The Executive Education programme is held at the Nyenrode Business Universiteit in Amsterdam. The curriculum 2019 includes what executives need to know about private label: private label strategy, manufacturer-retailer relations, new product development, scenario planning, consumer trends, marketing and e-commerce.
The curriculum is designed for both manufacturers and retailers. Classes combine interactive teaching techniques with traditional lectures and case studies. The faculty is drawn from both the university and industry.
PLMA’s Executive Education Programme was first organised in 2001. More than 1,000 private label retailers and manufacturers have completed the courses since then. Classes are offered throughout the world: in the Netherlands, in conjunction with Nyenrode Business Universiteit and in the U.S., in conjunction with St. Joseph’s University in Philadelphia.
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