Private label can be a complicated and frustrating business. But PLMA can give you the power and the knowledge you need to be successful. PLMA’s Executive Education has been developed in conjunction with Nyenrode Business Universiteit, one of the pioneers in European business education. The programme is unique and devoted entirely to private label.
PLMA’s first online edition of the Executive Education Programme includes lectures and interactive sessions, designed for both manufacturers and retailers. The curriculum covers what executives need to know about private label: private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce. The faculty is drawn from both the university and industry.
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