Online “World of Private Label”

1-4 December 2020


For more than thirty-five years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow.

Today, the need for new products, contacts and ideas is greater than ever. Private label market share in Europe is nearly 40% or more in eight countries and consumer acceptance of retailer brands has never been higher. But something dramatically changed in 2020: The crisis has made it impossible for manufacturers and retailers to meet at PLMA’s annual “World of Private Label” in Amsterdam. PLMA is filling the gap by launching the Online “World of Private Label”, to allow for manufacturers and retailers to continue business growth. Not in Amsterdam, but in the cloud, the show will be accessible from anywhere. All you need is a good internet connection and a computer with webcam and speakers, which is standard equipment for every company.

Held from 1-4 December, the 2020 Online “World of Private Label” is divided into designated product category show days, to keep participation efficient for exhibitors and buyers. The full category schedule can be found here.

Application to Exhibit
Registration as an exhibitor in PLMA’s Online "World of Private Label" is only open to manufacturers whose products are available for private label distribution. To request an application to exhibit, please fill out the form below.