FAQ – Frequently Asked Questions - Visitors

Below you will find an overview of questions most commonly asked by visitors.


When is the show held?
The show is held on Tuesday 31 May and Wednesday 1 June. Pre-show seminars will be held on Monday 30 May, click here for the programme.
Where is the show held? How do I get there?
The show is held at the RAI Exhibition Centre in Amsterdam, located 15 minutes from Schiphol International Airport and easily reached by taxi, train, metro and car. Click here for details. .
  • From Schiphol Airport:
    Direct: Take the train to ‘Station Amsterdam RAI’, which is a 5 minute walk from the RAI Exhibition Centre.
    One change: Take the train to ‘Station Amsterdam Zuid’ and transfer to the Metro Line 52 (direction ‘Noord’) exiting right in front of the RAI Exhibition Centre on ‘Station Europaplein’.
  • From Central Station:
    Metro line 52 (direction ‘Zuid’) runs every 4-6 minutes and will take you from ‘Station Amsterdam Centraal’ in just eight minutes to ‘Station Europaplein’, right in front of the RAI Exhibition Centre.

All train tickets can be purchased at the vending machines or at the NS Service (& Tickets) information desks at Schiphol Airport and at the train stations (more info on www.ns.nl). Metro tickets can be purchased at the vending machines at the metro stations (more info on www.gvb.nl). Public transport tickets for the city of Amsterdam can also be purchased at the RAI Info desks in Entrance C (Holland Complex) and Entrance K (Europe Complex).

Where can I park my car during show days and how much is the parking rate?
Please follow the signs from the A10 Amsterdam Ring. Depending on parking space availability, you will be directed to RAI parking P1-2-3 (vertical clearance 1.90 m), P4 (vertical clearance 2.70 m) or to external RAI parking sites that all have a direct and complimentary shuttle service to and from the RAI Exhibition Centre. Click here for a parking map for passenger cars.

Electric cars: There are 20 charging points for electric cars. Charging points cannot be reserved. Click here for details.

During show days, RAI’s onsite parking fee amounts to € 4.50 per hour with a maximum of € 28.00 per day. You can also pre-order an online day ticket via the parking webshop at € 22.00 per day. Those that order a parking pass in advance will be able to exit the RAI car park through license plate recognition or by presenting the barcoded confirmation at departure. Click here for more information.

How many exhibitors will there be?
There are 2.500 exhibiting companies from 70 countries, including 50 national and regional pavilions, of which more than 1.800 food exhibitors and more than 600 non-food exhibitors. Click here to explore the number of exhibitors by product category. Click here for an overview of halls and sections.
What products are presented at the show?
The show floor is divided into separate food and non-food halls to help visitors make the most of their time. Products on display include:
  • Food: fresh, frozen and refrigerated foods, dry grocery, and beverages.
  • Non-Food:cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY

Click here to explore the number of exhibitors by product category. Click here for an overview of halls and sections.

How many visitors will there be?
Nearly 15.000 trade visitors from over 120 countries are expected this year.
How do I register for an entrance badge? Can I register at the show?
Online preregistration is required, there is no on-site registration. To register, please click here.
Is there a visitor registration fee? How much is it?
Until 27 May:
  • Registration of verified full-time employees of companies classified to fit within PLMA’s retail/wholesale category is complimentary.
  • Manufacturers, distributors, trade suppliers, brokers, sales agents, consultants and other suppliers of goods or services are subject to a registration fee of Euro 135 for a one-day badge or Euro 185 for a two-day badge per registrant.*

After 27 May:

  • After 27 May, the registration fee for all visitor company types is Euro 250 for a two-day badge.*

* All amounts include 21% Dutch VAT and a copy of the Official Catalogue. The classification of visitors is solely within the discretion of PLMA and in the event of any dispute, the decision of PLMA is controlling. A personal business card is required for badge pick-up at the show.

I received an invitation code from an exhibitor. What do I need to do??
Guest invitation codes were valid until Wednesday 18 May and can no longer be redeemed. To register as a visitor, please click here.
I wish to cancel my visitor registration. How do I proceed?
Please send an e-mail with your first and last name, company name and your online registration key (found in your confirmation e-mail) to registration@plma.nl. You will be contacted after the show.
How do I get access to the exhibitor list?
All pre-registered visitors receive access to the online Show Preview 30 days prior to the show. To explore the number of exhibitors in a specific category, please click here.
Where can I buy the catalogue?
PLMA’s Official Trade Show Catalogue is only available to attendees of the “World of Private Label” International Trade Show. The Catalogue is only distributed at the show, neither before nor after.
To explore the number of exhibitors in a specific category, please click here.
Does the RAI Exhibition Centre have Wifi?
RAI Wifi can be ordered onsite by connecting to RAI Premium Wifi, at a cost of at Euro 11.00 excluding VAT per device per day.
Is the RAI Exhibition Centre wheelchair accessible?
Yes, the RAI Exhibition Centre is accessible for persons of reduced mobility. Wheelchair assistants are permitted to enter the show for free.
Is the “World of Private Label” Trade show open to consumers? Is there a minimum age?
PLMA's "World of Private Label" International Trade Show is open to trade professionals only. Children under the age of 16 are not allowed on the show floor.
Can I bring my pet?
Animals are prohibited except for guide dogs and companion dogs for attendees with a disability.
When do I receive an invoice for my registration fee?
You will receive an invoice by email within 30 days from the payment date.
Are there any Covid-19 restrictions that I need to be aware of?
The last Covid-19 restrictions in the Netherlands were lifted in March. Since then, the RAI Exhibition Centre complies with the basic hygiene recommendations from the Dutch government, which include hand sanitisers throughout the building and an adapted air ventilation system. Click here for the latest government information on Covid-19, including on travelling to and from the Netherlands.
I do not find my question in the list above. What do I do?
Please click here and specify your question, you will receive an answer as soon as possible.