News Update

Private label maintains strong position across Europe

AMSTERDAM - 13 April 2021 - Retailer brands sustained their market share position above 30% in all but two of the eighteen European countries surveyed by Nielsen in 2020 for PLMA’s 2021 International Private Label Yearbook. Nearly half of the countries reached market shares above 40%, whereas the majority showed a positive market penetration.

According to Nielsen’s data, Fresh & Frozen, Dairy and Health & Beauty are the top 3 product categories registering highest positive growth among the 18 countries.

“While taking account of multiple interruptions and ambiguities amidst the pandemic,” commented PLMA President Peggy Davies “the statistics for 2020 are an affirmation of consumers’ continuing trust in retailer brands.”

In Europe’s largest retail markets, Germany and the United Kingdom, the private label share stayed well above 40% and retained its strong position.

France reported a significant growth of 7 points to 38.5% market share boosted by the inclusion of sales from discounters, proximity stores and drives in the count by Nielsen for the first time.

In Belgium, market share for retailer brands showed a slight decline which is mainly due to the decline in sales of confectionery and snacks in the country, according to Nielsen findings, while in the Netherlands a slight growth was tracked to 37.1% market share.

In Spain and Switzerland with approximately 50% private label unit market share, nearly half of all products sold are a retailer brand.

Portugal presented the strongest growth under equal research conditions and climbed to a 45% share, sustained by growth of nearly 5 points in total in four years since 2016.

In Central and Eastern Europe, a strong private label market is evident since Nielsen first reported data for the region in 2003 with market shares above 40% in Austria and above 30% in Poland, the Czech Republic and Slovakia.

The biggest increase was registered in Hungary. The country saw a 1.4% growth to 36.2% market share, its highest private label market share and growth ever listed.

Sweden led the way in Scandinavia, with market share climbing 1 point to 34% for the first time, while Finland stayed above 30%.

In the Mediterranean, market shares were able to hold their position of 30% in both Turkey and Greece. In Italy, private label continued the trend upward in 2020, going to a 22.6% market share.

According to Peggy Davies: “Private label succeeds in maintaining its strong position, even in saturated markets, and shows that retailers’ brands remain a primary option in the minds of the consumers. In many countries private label shoppers continue to choose private label above A-brands.”

Back to business with PLMA - New Dates for PLMA’s 2021 “World of Private Label” Trade Show

AMSTERDAM - 16 March 2021 - The Private Label Manufacturers Association announces that its 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on 14-15 December at the RAI Exhibition Centre in Amsterdam.

“We are very excited to return to holding an in-person trade show in 2021, even if it is later than originally planned”, said Peggy Davies, president of PLMA. “The PLMA team and its partners are fully motivated and eager to welcome the trade back to business in Amsterdam.”

According to PLMA, the show’s physical configuration and safety policies are being organised as consistent with all COVID-19 government regulations and protocols: Extra-wide aisles, hygiene toolkits on stands, safe catering and stand design setups, are some of the measures to be expected.

“The show floor will be adapted to the new social distancing rules whilst maximising all available space to provide the best possible in-person experience”, explained Peggy Davies.

For more than 35 years, PLMA’s “World of Private Label” has been the world’s largest trade event dedicated to private label, presenting large numbers of experienced member manufacturers, and welcoming retail and wholesale buyers from all over the world. In 2019, 2.700 companies from 70 countries were exhibiting at the RAI in Amsterdam and visitors totalled 15.000 from 120 countries.

PLMA’s online Roundtable Conference shows agility and success into the “new normal”

AMSTERDAM - February 2021 - PLMA’s 2021 International Roundtable Conference, which took place 17-18 February, was hosted online, and it has been a great success, according to PLMA. More than 150 industry executives in manufacturing and retailing registered from 36 countries from all continents, keen to learn about business solutions for the future.

Peggy Davies commented: “As we are moving into a new area where online platforms are an added value for B2B and future businesses, PLMA has proven to be agile and capable to embrace online opportunities to connect the private label industry worldwide.”

The topic “Partnership now and in the future” was addressed at the opening as speakers offered insights into today’s challenges and new business opportunities.

Among the highlights:
According to Richard Cope, senior trends consultant for Mintel, 2.6 bn Generation Z shoppers present an enormous opportunity for retailers and private label manufacturers. Convenience, health and sustainability are the main drivers of Gen Z; they are more aware of social responsibility, a cleaner planet and their health. Gen Z consumers are most likely to seek and expect help from the retailers for a healthier lifestyle but are also very price conscious of price and value.

A retail case study by Sonae group’s Private Label Director Ana Cristina Amaral featured the Continente private label range created for Sonae’s market leading hypermarkets and convenience supermarkets stores in Portugal. The presentation emphasized the retailer’s quick responsiveness to market changes during the pandemic and also acknowledged the importance for sustainability as a core value in their three strategic pillars Quality, Price and Innovation. Amaral stated that the retail group is looking to commit to suppliers who share their dedication to these company values.

Retailers and manufacturers took part in a live panel discussion that featured Nils Clement, CEO and owner, Euro-Caps BV, Sanne Strandskov, Head of Marketing, Nopa Nordic, Jaap van Vreden, Sourcing and Procurement Director Lenta from Russia and Alexander Deopito, Senior Advisor, BCG and former Lidl Executive. Participants agreed on several key points, including:

  • Only long-term relationships will lead to innovation and quality. Manufacturers as well as retailers need each other in order to meet consumers’ demand and not in the least to ensure the existence of your own business “one can’t do without the other.”
  • Business based on price alone is not a base for a successful continuing relationship. As in a marriage, trust and sharing information—which are the key drivers for innovation and new product developments—can only be realized in a steady and lasting relationship in which both want to invest.

The second day of the PLMA Roundtable presented a series of workshops by IGD, devoted to examination of retailing today and in the future. Early sessions focussed on vulnerabilities and strengths in the retail supply chain, accelerated growth of e-commerce, and their impact on private label and packaging.

Sustainability was again among topics addressed in one IGD session, emphasizing: “Sustainability is no longer an option but has become a must in the supply chain as customers shift channels and expectations evolve. Sustainability is the new normal.”

The programme concluded with an exclusive video interview with Paul Stainton a former executive of Aldi UK.

For more information about PLMA’s 2021 Online Roundtable Conference or to arrange an interview with Peggy Davies, President of PLMA, contact Leonique White, Manager Trade Relations, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.

PLMA’s 2021 “World of Private Label” postponed

AMSTERDAM - 28 January 2021 - In light of ongoing concerns and government restrictions related to Covid-19, PLMA’s 2021 “World of Private Label” original dates of 18-19 May are no longer permissible. PLMA is therefore partnering with the RAI Exhibition Centre to establish show dates for later this year.

Additional details on the new show dates will be communicated shortly. In the meantime, PLMA is looking forward to its Online 'Private Label Week' Trade Show for the North American market, to be held 1-5 February. More details on Private Label Week can be found at www.plweek.com.

PLMA’s online 2020 “World of Private Label” International Trade Show thrived

AMSTERDAM - December 2020 - The Private Label Manufacturers Association, PLMA, reports a successful launch of its first trade show that took place entirely in the cloud. Success was achieved for both retailers and manufacturers of private label products throughout Europe and around the globe as those who participated generated new business opportunities and expanded their business network.

From 1 to 4 December, a series of dedicated, category-specific trade shows were presented wherein buyers and suppliers met and did business across a singular, secure and proprietary PLMA digital platform.

Peggy Davies says: “During the four show days we monitored the online activity that took place. More than 2.500 substantial video calls took place between unique conversation partners and more than 15.000 virtual business cards were exchanged between visitors and exhibitors. The online show platform remains accessible to all registered buyers and visitors until mid-April 2021 and with this, sourcing for products and exchanging messages and virtual business cards can continue. As is demonstrated by the fact that another 1.000 virtual business cards were already exchanged since the last official show day.”

Nearly 2.000 buyers from supermarkets, hypermarkets, discounters, drugstores and department stores and wholesalers, as well as importers, exporters, sales agents, manufacturers and packaging & design experts from 95 countries have attended to the biggest digital private label B2B platform in the world. More than 1.000 exhibiting companies from 60 countries, including participants in 22 national and regional pavilions, were offering their newest, best and most innovative private label products.

The online trade show platform had been under development for several years but the progress greatly accelerated in the past months, according to PLMA President Peggy Davies. “I am very proud that we were able to offer this platform to the trade. To those users where the technology may have been a new experience along with the occasional technical hiccup as hundreds of video calls were simultaneously taking place, the PLMA team readily assisted participants to quickly overcome the challenges. In all, the introduction of our online trade show proved its value and provided everyone with important learnings.”

Products on exhibit on PLMA’s virtual trade show floor included fresh, frozen and refrigerated foods, dry grocery and beverages, as well as non-food categories such as cosmetics, health and beauty, household, kitchen and housewares, auto aftercare, garden and DIY.

Peggy Davies commented: “Looking at the year ahead, our focus is on PLMA’s 2021 “World of Private Label” International Trade Show which is scheduled for 18 and 19 May at the RAI Exhibition Centre. The situation is promising. I have faith that an in-person trade show is possible. I look forward to welcoming the entire industry to Amsterdam next year.”

For more information about PLMA’s 2020 Online “World of Private Label” International Trade Show, or to arrange an interview with Peggy Davies, President of PLMA, contact Leonique White, Trade Relations, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.

PLMA’s 2020 Online “World of Private Label” International Trade Show kicks off today

AMSTERDAM - 1 December 2020 - As an innovation without precedent for retailers and manufacturers of private label products throughout Europe and around the globe, PLMA, the Private Label Manufacturers Association, today launched its first trade show to take place entirely in the cloud.

Under the theme of “Life is Good in Private Label”, PLMA’s Online “World of Private Label” International Trade Show marks the début of the largest virtual trade event of its kind. PLMA is presenting over the course of four days, from 1 to 4 December, a series of dedicated, category-specific trade shows, wherein buyers and suppliers meet and do business across a singular, secure and proprietary PLMA digital platform.

More than two thousand buyers from supermarkets, hypermarkets, discounters, drugstores and department stores and wholesalers, as well as importers and exporters, sales agents and packaging & design experts from 85 countries have registered in advance and received special access to attend today the biggest digital private label B2B platform in the world. More than 1.000 exhibiting companies from 61 countries, including 20 national and regional pavilions, are offering their newest, best and most innovative private label products.

Earlier this year, PLMA was required to postpone its hugely popular and well-attended in-person annual event, and the association pivoted to reproduce the event online by accelerating completion of a digital trade show platform that had been in development for years, according to PLMA President Peggy Davies. “Much as suppliers are stepping up with innovative solutions, PLMA has had to innovate as well. We knew we had to deliver for the sake of members who have the same need as ever to continue building their business under these most extraordinary circumstances. The same is true for retailers. Their need for reliable sources of every kind of product doesn’t simply disappear when the market environment changes, and the capabilities of PLMA members are not something easily replaceable. Everyone knows the show must go on and it will go on — virtually.”

Products on exhibit on PLMA’s virtual trade show floor today and in days to-come include fresh, frozen and refrigerated foods, dry grocery and beverages, as well as nonfood categories such as cosmetics, health and beauty, household, kitchen and housewares, auto aftercare, garden and DIY. For visitors located anywhere with a computer, the global aspect of the event affords unparalleled opportunities to discover new products 24/7, and establish live video connections with leading private label suppliers for face-to-face interactions. Outside the scheduled show hours from 09.00 – 18.00 GMT+1 (Central European Time), they may exchange virtual business cards and request a call back when available or convenient.

Available throughout the event are on demand, pre-recorded video presentations featuring speakers with The Nielsen Company, Carrefour, and Boston Consulting Group. Topics include market shares, retail, consumer and marketing trends.

Visitors may also opt to view a digital expo of the product winners from PLMA’s 2020 International Salute to Excellence Awards. Nearly 550 food and non-food products from 70 retailers in 23 countries were considered for Awards. In addition, 160 wines were judged for best quality and best value, this year with the theme “late summer wines”.

Every year, since 1986, PLMA’s “World of Private Label” International Trade Show presents exhibit stands from the world’s leading private label manufacturers, and welcomes buyers from all major retail chains operating across Europe, the Middle East, Asia and beyond. In 2019, 2.700 companies from 70 countries were exhibiting at the RAI in Amsterdam, and visitors totaled 15.000 from 120 countries.

For more information about PLMA’s 2020 Online “World of Private Label” International Trade Show, or to arrange an interview with Peggy Davies, President of PLMA, contact Leonique White, Trade Relations, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.

PLMA says virtual is reality for its 2020 international trade show; Online “World of Private Label” announced for 1-4 December

AMSTERDAM - September 2020 - The year 2020 has demonstrated that retailers around the globe and the manufacturers supplying their own brand products have never been more essential to the well-being of consumers. To provide these companies across Europe and beyond with tools most urgently needed to engage for new business and bring new products to the marketplace, the Private Label Manufacturers Association is taking its “World of Private Label” International Trade Show online for four days, from 1-4 December.

PLMA’s Online “World of Private Label” will be held in place of the event originally planned to take place last May, which was postponed amid government restrictions on public gatherings and travel that were put in place as a result of the coronavirus pandemic.

The theme of the event, “Life is Good in Private Label”, was never more appropriate than it is now, say the show’s organisers. Private label market share in Europe is nearly 40% or more in eight countries and with major shifts in purchasing, and supply chains under enormous stress, competition is fierce everywhere. But the opportunities for new products and expanding own-brand business remain extraordinary, because consumers will continue to turn to retailers first for value while maintaining their quality of life in these unprecedented times.

In the first week of December, with each day emphasizing a specific group of food and non-food categories, PLMA‘s Online “World of Private Label” will deliver an all new virtual trade show experience supported by a powerful suite of proprietary video and business chat communication tools. The online stands of PLMA’s member manufacturers will permit buyers and suppliers to engage in live, face-to-face interactions, product demonstrations and conversations, delivered simply and conveniently to participants across all borders, as well as on all computing platforms and devices.

As a first-of-its-kind international show open to retailers everywhere, this will be a groundbreaking event by every measure, and without question the biggest online experience ever dedicated exclusively to the private label industry. Since 1985, PLMA’s annual “World of Private Label” has been the world’s largest trade event for private label, presenting more than 2,700 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries.

Companies interested in exhibiting in December can request information here. Retailers and others wishing to participate as visitors click here to request a registration link.

Retailers from eighteen countries win PLMA International “Salute to Excellence” Awards for own brands innovation

AMSTERDAM - September 2020 - Forty-three retailers were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of innovation and quality of their own-brand food and non-food products. According to the Private Label Manufacturers Association, nearly 550 products introduced in the past year were submitted for consideration in the world’s largest competition dedicated exclusively to own brands.

The award-winning food and non-food products were selected by panels of judges, consisting of industry professionals, including chefs, former retailers, academics, nutritionists, journalists, and packaging specialists.

Retailers in Germany were bigtime winners and came away with 20 International “Salute to Excellence” Awards, followed by 10 Awards for retailers in Italy and 9 awards for Spanish retailers. Retailers in France, Sweden and Ireland won 6 awards each. Retailers from South Africa participated for the first time and came away with 4 Awards.

Six awards, the most for any retailer, were given to Germany’s drugstore Dirk Rossmann. The Spanish retailer El Corte Inglés came away with five Awards, Axfood from Sweden as well as Woolworths from South Africa were given 4 Awards each. Aldi was recognised for products sold in its Irish stores.

In food, winning products included Aldi Ireland’s Clonbawn Chocolate Protein Milk, Rossmann’s Enerbio Saatenbrot, Metro’s Carrot Fries and REWE’s Vegan Sushi as well as Axfood’s Muesli with chick peas and cornflower. In non-food there were Awards for Penny’s Dog Advents-calendar, Woolworths Cucumber & Jasmine Tea Dish Wash, Carrefour’s 100% Natural Bamboo Toothbrush, El Corte Inglés’ Fred & Rita Biodegradable dog waste bags and Thai Central Food Retail’s biodegradable cling film. The products showed creativity and innovation of retailers.

Award-winners in food and beverages, as well as non-food, reflected many of this year’s strongest new product and consumer trends. Key features were natural and organic ingredients, environmentally conscious agriculture, responsible aquaculture, and protection of nature and preservation of the environment. Foodie customers are targeted through special gastronomic experiences, design and appealing packaging, indulgence in special tastes and flavours in vegan desserts and cookies. Very noticeable is the use of packaging from recycled glass, paper or plastic from renewable and sustainable raw materials, all 100% recyclable. In Health and Beauty categories, “free from micro plastics” was also evident.

In addition to food and non-food, the International “Salute to Excellence Awards” featured private label wines.

This year’s theme was Late Summer Wines. More than 160 summer wines were judged and 16 retailers from 7 countries were honoured in 18 categories for best quality or best value.

Overall, German retailers did really well also in the wine competition, they received 12 wine awards, Lidl was awarded 4 times in BQ and BV for two of its wines sold in the Netherlands. Retailers in The Netherlands won 9 awards, Albert Heijn walked away with 6, while Italian retailers won 5 wine awards. A special mention to American participants in the wine awards programme who were recognized with a total of 6 awards.

The award-winning wines were judged by international Masters of Wine, sommeliers and other wine experts. Provence-style rosé, sweet sparkling wines and low alcohol wines were prevailing trends this year like Aldi’s Belletti dell’Italia Sparkling Moscato Rosé which won both Best quality in “Sparkling Reds and Rosé” as well as Best Value in “Low Alcohol Wines”. The competition also showed that organic Wines are on the rise as Albert Heijn demonstrated by winning Best Value in the “Organic Wines” category for its AH Biologische Tempranillo Spanje 2019.

“My congratulations go to the winning retailers,” said PLMA president Peggy Davies, “as well as to all of the other retailers who participated in the awards programme. These awards demonstrate that private label is leading the retail industry and giving consumers the great products they want. The big number of sustainable and environmentally friendly products in food and non-food show the commitment of retailers towards a cleaner planet”

PLMA’s International “Salute to Excellence” Awards were established in 2014. To see all the international “Salute to Excellence” Awards winners, go to www.plmasalute.com.

For more information about PLMA’s 2020 International Salute to Excellence Awards or arrange an interview with Peggy Davies, President of PLMA, contact Leonique White, Trade Relations, PLMA International Council, at telephone: +31 20 5753032 or email press@plma.nl.

Best of retailers’ own Summer Wines were winners of PLMA’s 2020 International “Salute to Excellence Wine Awards”

AMSTERDAM - September 2020 - Retailers from Germany, The Netherlands, France, Italy and Spain were among those honoured for their private label wine selections, as PLMA announced the winners of this year’s International Salute to Excellence Wine Awards. The annual awards programme was focused on late summer wines for 2020, and among the top winners were Alcohol-Free, Low-Alcohol and Organic Wines.

All told, 36 awards were given for best quality or best value under four summer-themed umbrella categories: BBQ & Picnic Reds, BBQ & Picnic Whites, Sparkling, and Summer Specials. That included Eroski winning best quality in Low Alcohol Wines with its Pazo De Xigard Ribeiro D.O.; Aldi winning best quality in Organic Wines for its Belletti dell’Italia Sparkling Moscato Rosé; and Albert Heijn winning best quality in Alcohol-Free Wines for its Viverty Alcohol Free Rosé.

“My congratulations go to the winning retailers,” said PLMA president Peggy Davies, “as well as to all of the other retailers who participated in the awards programme. These awards show that private label play a leading role in retailing, providing customers with the great products they want.

Continuing to show their expertise, German retailers took the most awards home with 12 in total, including Metro’s La Sastreria Cariñena D.O. Garnacha Roble 2019 for Iberico Reds; and discounter Lidl’s Cimarosa New Zealand Sauvignon Blanc Marlborough 2019 for Sauvignon Blanc. The Netherlands walked away with nine awards, of which Albert Heijn won 6, and the United States came in third position with six awards.

The competition was the stage of many trends, one of which was a tendency towards more Provence-style rosé. While darker coloured rosé seemed to prevail in the past, consumers are now switching to rosé with a lighter shade. Point in fact, French Intermarché won best quality Rosé with its Expert Club Syrah Grenache Pays D’Oc IGP H.V.E. and Metro’s Casalina di Siziano Nero D’Avola Rosato Sicilia D.O.C. 2019 won best value in the same category.

Yet again, this year’s Salute to Excellence Wine Awards showed the retailers’ commitment to continue improving their private label wine offer and keep pushing forward when it comes to quality and innovation.

“As wine professionals, we know how important private label is in the wine industry, because many consumers buy wines in supermarkets and trust their brands,” said judge Cees van Casteren, MW, "And I think supermarkets overall are putting, each year, more emphasis in their private label selections. So the quality is rising every year.”

More than 160 wines from 26 retailers in nine countries were considered and evaluated. Wines were judged by varietal, style, and appellation for best quality and best value in 18 categories, which fell under the four summer-themed umbrella categories. The panel specializing in wines was composed of five judges, including Masters of Wine, sommeliers, wine writers and retail industry professionals.

PLMA’s International “Salute to Excellence” Awards were established in 2014. To see all the international “Salute to Excellence Awards” winners, go to www.plmasalute.com.

For more information about PLMA’s 2020 International Salute to Excellence Awards or arrange an interview with Peggy Davies, President of PLMA, contact Leonique White, Trade Relations, PLMA International Council, at telephone: +31 20 5753032 or email press@plma.nl.

PLMA names Peggy Davies as Acting President

NEW YORK - June 2020 - The Board of Directors of the Private Label Manufacturers Association is pleased to announce that Peggy Davies has been named Acting President of the Association. Her appointment follows the death of Brian Sharoff, President, who passed away last month after a brief illness. Since 2016, Davies served as PLMA Vice President, Association Relations.

“For four decades, Brian was the face of PLMA,” said Lisa Manzoline, Director of Sales for Reynolds Consumer Products and Chairman of the Board of Directors of PLMA. “It is now our responsibility to focus on the future. As the Board of Directors, we understand this is a difficult and challenging time for many different reasons. We have full confidence that Peggy Davies will be a capable and dynamic leader of PLMA at this crucial juncture – one who is familiar with our member base and the unique challenges we face for the remainder of 2020 and into 2021. Peggy has the experience and qualifications needed, and is 100% ready to carry forward the important work of the association from day one, as the Executive Board conducts a search to determine a permanent successor.”

Commenting on her appointment, Davies said: “I’m honored and deeply grateful to the PLMA Executive Committee and Board of Directors for entrusting me with this tremendous responsibility. As we deal with Brian’s loss, we will best honor his decades-long legacy by carrying on his vision, which we have worked together to build on these last four years. I have been inspired by my close relationship with him for more than 25 years, and with our outstanding and dedicated staff, I am eager to carry forward the exceptional programs we created.”

Davies joined PLMA as Vice President in 2016. Before that she was elected to the Board of Directors in the early 1990s where, over the course of two terms, she either served on or chaired the programming, trade relations, and communications committees. She was elected Board Chairman for two terms from 2003 to 2004 and, among many other accomplishments, dedicated efforts toward expanding PLMA’s commitment to education for industry executives.

In addition to PLMA, she brings three decades of private label industry experience in executive positions. With Daymon Associates from 1985 to 1989, she was involved in building the private label program at Wegmans Supermarkets in Rochester, New York. From there she entered the manufacturing business as vice- president of private label sales for Comstock Michigan Fruit-Agrilink-Birds Eye. Then, from 1999 to 2015, she was food service general manager for the ingredient business at McCain Foods USA, based in Chicago.

In 2012 Davies founded Women Impacting Storebrand Excellence (WISE), a non- profit professional development organization to promote diversity and inclusion in the store brand industry.