News Update

Private label gains across Europe, climbing to all-time highs in seven countries

PLMA’s 2018 International Private Label Yearbook

Amsterdam - June 2018 - Retailer brands keep gaining popularity across Europe. The latest Nielsen data shows that market share for private label increased last year in 12 of 19 countries, and now stands at 30% or above in 17 countries.
 
Private label reached an all-time high in Europe’s largest retail market, Germany, with its market share there climbing to over 45% for the first time. Market share also increased to its highest levels ever in six other countries: The Netherlands, Belgium, Sweden, Norway, Hungary and Turkey.
 
The gains came even in countries where private label already had very high penetration. Market share for retailer brands climbed in the United Kingdom, Germany, Belgium and Portugal, where share was more than 40%.
 
In the UK, where supermarkets are investing in their private label programmes to meet competition from the discounters, market share climbed to more than 46%. Private label’s share has remained above 40% there ever since Nielsen began compiled data for PLMA in 1997.
 
Private label still accounts for half of the products sold in Spain and Switzerland. Market share in France remained above 30%, but declined as some retailers reduced their price entry brands and moved toward more premium products.
 
The biggest market share gain was posted in Turkey, where private label climbed by 3 points to nearly 26%. In Greece, retailer brands still account for one of every three products sold in the country.
 
In Scandinavia, there were gains in Sweden, Norway and Finland, with market share in all three countries above 30%. Private label share also was at 30% or above in four central and eastern European countries—Poland, Hungary, Czech Republic and Slovakia—led by Hungary climbing to 34%. Market share remains above 40% in Austria.
 
Market share stayed at or above 20% in Italy for the sixth consecutive year but declined by a point last year. Prospects for retailer brands look to improve as Aldi with its strong private label programme enters the country.
 
Tom Penninckx of Nielsen said the gains by private label last year were especially impressive because they came at a time when consumer confidence across Europe was at its highest level in 17 years, demonstrating the growing popularity of private label in all economic conditions.
 
For more information about PLMA’s 2018 International Private Label Yearbook or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 575 3032 or email press@plma.nl.
PLMA Announces Winners of Salute to Excellence Wine Awards

AMSTERDAM, June 2018 - Twenty-eight (28) retailers from 10 countries were named winners of PLMA’s 2018 international “Salute to Excellence Wine Awards” at PLMA’s “World of Private Label” International Trade Show, held 29-30 May at the RAI Exhibition Centre in Amsterdam.

The awards are intended to honour supermarkets, hypermarkets, discounters and other grocery retailers for quality and value of their private label wines. In all, 58 wine awards were announced in categories covering reds, whites, roses, sparkling, and fortified wines.

The importance of food retailers in wine sales has emerged as trade statistics reveal that more than 50% of wine purchased in the United Kingdom, France, Germany, Spain and Italy is bought at a supermarket, hypermarket or discounter.

Brian Sharoff, president of PLMA, says “This is resulting in a significant growth of private label wines in all categories as these retailers are well-known for their private label food, snacks, beverages, health and beauty and household products. According to Nielsen, private label sales in these categories is already more than 40%-50%.”

The awards demonstrate that private label wines are succeeding in all price ranges and varieties. Sharoff says “It is not a situation where consumers are shopping for cheap wine. It is clear from the awards that shoppers are looking for quality and good value. That is why the awards reflect both best quality and best value.”

Analyzing the wine awards by country or format, discounters, such as Aldi and Lidl, won 12 awards, which is a continuation of a trend found at other wine competitions over the past few years. By country, retailers in France won 12 awards, retailers in the UK won 8 awards, retailers in Spain and Portugal won 7 awards, retailers in Italy won 6 awards, retailers in The Netherlands won 5 awards and retailers in the US won 4 awards. The top score in red wines for Best Quality was Albert Heijn’s AH Excellent Selectie Côtes-du-Rhône Villages. The top score for Best Value was Auchan’s Pierre Chanau Cahors Malbec. Among white wines, top score for Best Quality was Central Food Retail in Thailand for its Joy Rhein Riesling. Top score for

Best Value, was Aldi Süd’s Mario Collina Pinot Grigio Valdadige.

Click here for a complete list of award-winning wines and retailers. For a list of winners per country, click here.

More than 300 wines were submitted or purchased for judging. Panels were composed of approximately 18 wine professionals, Masters of Wines, sommeliers, wine writers, and industry experts. Each panel was led by a Master of Wine.

The international “Salute to Excellence Wine Awards” are a competition sponsored by the Private Label Manufacturers Association, with offices in New York and Amsterdam. The organization was founded in 1979 to promote private label in food, home and health. PLMA sponsored two trade shows annually in Chicago and Amsterdam.

For more information about PLMA’s 2018 International “Salute to Excellence Awards” or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email press@plma.nl.

PLMA’s 2018 “World of Private Label” International Trade Show opens at RAI Exhibition Centre in Amsterdam

AMSTERDAM- May 29- The world’s largest private label exhibition opens today at the RAI Exhibition Centre in Amsterdam. This year’s “World of Private Label” International Trade Show is bigger than ever, with more than 14,000 buyers and visitors from more than 110 countries attending the two-day event.

On Monday 28 May, PLMA’s pre-show seminar programme featured a keynote seminar presentation by Justin King, who served as CEO of Sainsbury’s and held senior management positions at Marks & Spencer and ASDA. In another presentation, Tom Pennincks of The Nielsen Co. reported on the latest market share data for private label in Europe.

On the Trade Show floor there are 2,500 exhibiting companies on the show floor, including more than 60 national and regional pavilions. The exhibition area covers 14 exhibit halls in RAI Centre. Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY.

A special attraction is PLMA’s Idea Supermarket, which highlights the products, packaging and promotions that are building private label across Europe and beyond. Attendees can see displays of the more than 120 private label products selected as winners of PLMA’s International Salute to Excellence Awards for private label innovation. The winning products came from 51 retailers in 20 countries.

The Idea Supermarket also displays private label products that exemplify important consumer trends from around the world. This year healthy food choices and eco-friendly household products are featured, along with children’s products, street food and healthy snacking for pets. More products can be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.

In addition, visitors to the Idea Supermarket can see many of the creative TV commercials that retailers are using to promote their private label products.

For more information about PLMA’s 2018 “World of Private Label” International Trade Show”, or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl  

PLMA’s 2018 Salute to Excellence Awards honour retailers from 20 countries for innovative products

AMSTERDAM— More than 120 private label products were selected as winners of PLMA’s 2018 International Salute to Excellence Awards. The Awards were announced at this year’s “World of Private Label” Trade Show, which was held 29-30 May at the RAI Exhibition Centre in Amsterdam.

The awards were created by PLMA to give recognition to retailers for private label innovation, quality and value for money.

The winning products came from 51 retailers in 20 countries. The products received the highest scores from judges who were drawn from retailing, manufacturing, marketing and trade journalism. Product entries were evaluated for taste, quality, appearance, packaging, product concept and value for money.

The judges considered more than 430 products from 76 retailers from 26 countries that were submitted and selected for consideration, including food, beverages, home and household and health and beauty categories. In addition, 300 wines from 39 retailers were evaluated by panels of Masters of Wine, sommeliers and writers as well as industry professionals.

The most Awards were taken by Aldi Süd, which was recognised for eight products. Five retailers each won five Awards: Auchan from France, Axfood from Sweden, and Dunnes Stores and Musgrave from Ireland, and Penny Markt from Germany.

By country, German retailers led with 21 Salute to Excellence Awards, followed by France with 15, the Netherlands with 14, the United Kingdom with 12, and Ireland and Italy with 10 each.

The winning products respond to the latest consumer trends for healthy eating, convenience and interesting flavours. For example, Penny Markt in Germany won an Award for its Penny Heat and Eat Chicken Red Thai with Basmati and Wild Rice ready meal, while Tesco in the United Kingdom won for its Orange, Mango and Pineapple Smoothie, and Intermarché in France was recognised for its Veggie Marché Vegetarian Burger.

In non-food, Etos from the Netherlands won an award for its Etos Body Serum White Rice & Tea, Aldi Süd for its Lacura “Paris in Love” Nail Polish and Sweden’s ICA Sverige for its Ica Skona Perfume-Free Soap.

In wines, Albert Heijn from the Netherlands, Aldi Süd from Germany, Auchan from France, Central Food Retail in Thailand, El Corte Inglés in Spain, and Sonae Modelo Continente in Portugal were among the Award winners.

Brian Sharoff, President of PLMA, praised all of the retailers who had submitted products for the awards. “When you look back and realise that private label in the past was often low-cost, low quality but now represents innovation and the best quality, it is very gratifying to see how far retailers have come in establishing their own brands.

All the winning products will be on display at PLMA’s 2018 “World of Private Label”

International Trade Show, to be held 29-30 May at the RAI Exhibition Centre in Amsterdam. The event is the largest private label exhibition in the world, attracting more than 14,000 buyers and visitors from over 110 countries.

For a complete list of all retail winners please click on Salute2018 and WineSalute2018.

For more information about PLMA’s 2018 International Salute to Excellence Awards or arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email press@plma.nlwww.plmasalute.com