News Update

Today PLMA’s 2022 “World of Private Label” International Trade Show opens at RAI Exhibition Centre in Amsterdam

AMSTERDAM, 31 May - The world’s largest private label exhibition opens today at the RAI Exhibition Centre in Amsterdam.  PLMA’s “World of Private Label” International Trade Show is back in full force, with more than 14.000 buyers and visitors from 120 countries attending the two-day event.

On Monday 30 May, a pre-show seminar programme opened with the announcement of the winners of PLMA’s 2022 International “Salute to Excellence” Awards, which recognise innovation and quality in private label.  More than 500 food, wine and non-food products from 55 retailers in 20 countries were considered for Awards.  

Also at the seminar, Judith Kolenburg, Managing Editor,, presented highlights of PLMA’s new international survey on the post-pandemic consumer, Will Europeans Ever Shop the Same?; Sebastiaan Buchholtz, Senior Analytical Consultant, NielsenIQ, provided an overview of private label trends and market shares in Europe; and Francois Videlaine and Sebastian Gatzer, Partners at McKinsey & Company, presented a comprehensive view on European grocery retail in 2022 and beyond.

On the trade show floor there are 2500 exhibiting companies from over 70 countries including 60 national and regional pavilions. The exhibition area covers nearly 42,000m2 and 15 exhibit halls in RAI Centre. Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY.

A special attraction is PLMA’s “Idea Supermarket” area, where attendees can see displays of the private label products selected as winners of this year’s International “Salute to Excellence Awards”. The Idea Supermarket also displays private label products that exemplify important consumer trends from retailers in Europe, United States and Asia. At the same area, more products, as submitted by exhibitors, can be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.

The theme of this year’s Show is Connect. Source. Grow. explains Peggy Davies, President of PLMA, “Business is all about connections, and private label is no different. With connections, manufacturers can operate their companies and present their private label offers. With the offerings from exhibitors, retailers and wholesalers can source for products for their private label ranges. With connections, manufacturers, retailers, and wholesalers can grow.”

PLMA Announces 2022 International “Salute to Excellence Awards” Winners

AMSTERDAM - 30 May 2022 - Sustainable products dominated the list of retailers that won a 2022 International “Salute to Excellence” Award from PLMA for innovation and quality in private label food, wine and non-food.

“The large number of sustainable and environmentally friendly products demonstrate the commitment of retailers to a greener planet,” said Peggy Davies, president of the Private Label Manufacturers Association.

The 78 award-winning food and non-food products were selected by international panels of judges, including former retailers, chefs, nutritionists and journalists.

Nearly 450 products introduced in the past year by 51 retailers in 20 countries were submitted for consideration.

Along with sustainability, other trends include:

  •  Focus on a safer and healthier lifestyle that responds to the consumer’s wish to "Keep me and my family safe and healthy in the future".
  • High quality Plant-based foods
  • Foods from local farmers
  • Indulgent desserts
  • New flavours like muesli popcorn salted caramel and fermented black garlic.

Of the 78 awards, 27 awards went to retailers in Germany (14) and Italy (13). France and The Netherlands each won eight awards. The other 35 awards were divided between retailers from Ireland, Scandinavia, Iberian Peninsula, Turkey, South Africa and China.

German drugstore chain Dirk Rossmann received the most awards of any retailer, with seven awards for its innovation in food and non-food. It was followed by Monoprix from France, Aldi from The Netherlands, Musgrave Retail Partners from Ireland and Woolworths from South Africa all walked away with five awards each. MD Stores in Italy, EROSKI in Spain, Globus Markthallen in Germany and Carrefour in Turkey were honoured with four awards each.

In the Food category, winning products included Axfood’s Garant Pasta Sauce with Grana Padano and Lemon; EROSKI’s Fresh Gourmet Salad with fresh compartments; Monoprix’s Gourmet Foie Gras de Canard; Modelo Continente Hipermercados’s Continente Bio Raspberry Kombucha; Aldi Netherlands Schultenbräu IPA beer; and Rema 1000 Denmark crooked mini Spring Rolls with vegetables.

In the Non-Food category, winning products included Dirk Rossmann’s Eco Freude refill cleaning concentrates; Monoprix’s Washable and Reusable Double-Sided Make-up Remover Pads; A.S. Watson Benelux Kruidvat Natures Conditioner Solid Bar; Auchan organic and natural children’s toothpaste and Woolworths Earth Friendly Coco Scrubber.

International “Salute to Excellence Wine Awards”
In addition to food and non-food, the International Salute to Excellence Awards featured private label wines. More than 80 wines from 13 retailers in seven countries were considered. Wines were judged by varietal, style, and appellation for best quality and best value in 16 categories. A special mention was awarded for innovative packaging.

The judges included a Master of Wine, sommeliers, wine writers and retail industry professionals.

Dutch retailers earned 18 wine awards in total. Italy and Spain ranked second with five awards each; and Portugal was recognized three times. Denmark, which participated in the competition for the first time, earned a “best quality” award in French & German Reds for Dagrofa’s La Croix Jocas 6.0 Ventoux A.O.P. 2016.

Among the winners:

  •  Aldi from the Netherlands won an award for Best Value in the Verdejo category for its Valdechimoza Rueda D.O. Verdejo 2021.
  • Metro from Germany was awarded Best Quality in the Rosé category for its Casalina di Siziano Nero d’Avola Rosato Sicilia D.O.C. 2021.
  • Despar from Italy ranked first in Best Quality in Organic Wines for its Conte del Doss Franciacorta D.O.C. Pas Dosé Biologico.
  • Albert Heijn from the Netherlands was recognized for Best Quality and Best Value in the “No or Low-Alcohol” category for its Free Feather Alcoholvrij Chardonnay.
  • An innovative packaging award was awarded to Hema from The Netherlands for its Positive Rosé Wine Umbria I.G.T. 2021 & Positive White Wine Umbria I.G.T. 2021.

“I congratulate all the retailers that participated in this year’s award programme,” said Davies. “These awards prove that private label is leading the retail industry and giving shoppers the high-quality, high-value and great-tasting products they want.”

PLMA’s International “Salute to Excellence” Awards were established in 2014. For the full list of winners and to download photos, visit

“Will Europeans ever shop the same?” PLMA’s latest Consumer Survey presented at 2022 “World of Private Label” pre-show seminars

The new International Consumer Survey, conducted by SurveyLab exclusively for PLMA, will focus on the post-pandemic grocery shopping behaviour.

Amsterdam – The importance and growing popularity of private label is at the forefront at PLMA’s 2022 “World of Private Label” International Trade show, which will take place on 31 May and 1 June at the RAI Exhibition Centre in Amsterdam.

On Monday 30 May at the Forum Centre of the RAI Exhibition Centre PLMA’s 2022 International Salute to Excellence Awards will be revealed.  The awards honour retailers for excellence in products and packaging, introduced within the past year, in private label wine, food and non-food products and packaging.

The seminar programme is open to all registered visitors and exhibitors. PLMA will reveal the results of a recent consumer survey conducted exclusively for PLMA by SurveyLab. 6450 consumers from 8 countries including United Kingdom, France, Germany, Spain, Italy, Poland, Sweden and The Netherlands were asked about their buying behaviour, before and after the pandemic. The outcome provides insight in shopping activities and attitude towards brands and products, which may contribute to new insight for manufacturers and retailers alike as they focus on private label strategic development.

Tom Penninckx, Client Business Partner at NielsenIQ, will give an overview of the latest country-by-country market share data and trends of the past year. A presentation on “State of Grocery in Europe: Navigating the Market Headwinds”, with new insights and perspectives that will likely shape European grocery retail in 2022 and beyond, will be given by Francois Videlaine and Sebastian Gatzer, Partners at McKinsey & Company.

On the show floor, nearly 2500 exhibitors from 70 countries will display their latest and innovative private label products.  More than 40% of exhibitors offer products with a sustainable claim whether in packaging material, ingredients or sourcing. In addition, more than 30% of exhibitors offer private label products with a free from claim and/or special dietary needs and lifestyles e.g. gluten free and lactose free, kosher, halal, no sugar, vegetarian and vegan. The show is fully set to reflect this year’s theme “Connect. Grow. Source.”

A special attraction within the show is PLMA’s Idea Supermarket, where visitors and exhibitors can see the product ranges of more than 60 retailers from around the world, as well as the winning products of PLMA’s 2022 International Salute to Excellence Awards. The Idea Supermarket also accommodates PLMA’s New Product Expo, displaying more than 600 new products presented by exhibitors for the first time.

For more information about PLMA’s 2022  “World of Private Label” International Trade Show, or to arrange an interview with Peggy Davies, President of PLMA, contact PLMA International Council, at telephone: +31 20 5753032 or email:

PLMA, the primary HUB for the private label industry, hosts sustainability roundtable; creates business opportunities with upcoming trade shows

•    PLMA’s Online Roundtable Conference:  The Path Forward for Sustainability

Amsterdam, March 2022 - Retailers and suppliers agree on the fact that sustainability is no longer a choice, but a must, according to participants at PLMA’s Online Roundtable Conference, held on February 23 and 24.

“PLMA’s annual Roundtable Conference always covers important topics for the private label industry and right now sustainability is on top of the list of all stakeholders. The two-day conference proved that a sustainable strategy is an absolute necessity for manufacturers and retailers,” said Melanie Paijmans, Director International Council - Programmes at PLMA.

According to a closing panel of experts, the expectations for the future are that for retailers and suppliers to adopt the move towards a better world, training, incentives and clear KPI’s are eminent. More openness and collaboration between decision-makers can accelerate finding sustainable solutions. In addition, stronger legislation will speed up the sustainability process, retailers will need to take the lead, innovate and differentiate and, last but not least, inspire and educate consumers.

What became clear is that consumers want to do good, but they do not always know how. As a result, better information on packaging and storytelling for consumers will facilitate making more conscious choices.

•    Coming Up: PLMA Global Online Trade Show, 28-31 March

PLMA Global and PLMA’s “World of Private Label” trade shows are coming up in the months ahead.

Starting with PLMA Global online trade show on 28 March, PLMA offers four days of unlimited online exploring of trusted suppliers of private label products in food and non-food. Whether you are from Europe, Asia or the Americas and facing different time zones, the platform is designed to accommodate all parts of the world. The unique platform supports efficient appointment scheduling, product demos, screen sharing, messaging and direct and secure group video connections among private label manufacturers and buyers worldwide.  In addition, PLMA offers a broad online programme of interesting topics like Metaverse, Digital Consumers, Rise of Discounters in Europe, along with interviews with retailers from USA and more.

“During these four days in March, PLMA Global will become THE digital hub for the private label industry. It offers a great combination of business and intelligence” said Peggy Davies, president of PLMA.

Buyers and exhibitors will be able to meet live online 24/7 during the event and the platform will remain open until PLMA’s in-person “World of Private Label” trade show in Amsterdam on 31 May and 1 June. During that period, all connectivity tools, including video call and appointment scheduling, remain active, allowing for post-show access.

•    Next: PLMA’s “World of Private Label” In-Person Trade Show, 31 May-1 June in Amsterdam

PLMA’s “World of Private Label” international trade show will be held in-person in Amsterdam May 31-June1 at the RAI Exhibition Center. It will feature more than 2.500 exhibitors of food and beverages, health and beauty items, household products, and housewares and DIY items. It is the perfect occasion for an in-person follow-up with contacts made during PLMA Global.

“The industry looks forward to the dynamics of a live trade show, the buzz of doing business, touching, testing and tasting products, walking aisles, searching for new products and innovation, making new contacts and strengthening existing relationships,” said Davies.

The trade show floor reflects the latest consumer trends in view of health and sustainable choices, including environmentally friendly products, fair trade, free-from, vegan, vegetarian, organic and special dietary needs.

Inside the “Idea Supermarket,” a big attraction at the show, are displays of new and inspiring private label ranges that have been launched in the last year. The “Idea Supermarket” showcases more than 60 retailers worldwide, as well as more than 500 new and innovative products offered by this year’s exhibitors. In addition, the winning products of PLMA’s 2022 International “Salute to Excellence Awards” will be displayed in the same area. These awards honour retailers for their commitment to their private label programme, and innovation and quality in private label.

One day prior to the opening of the trade show, PLMA will hold a seminar programme at the Forum Centre at the RAI. There will be live presentations by industry experts as well as the announcement of the winners of the 2022 International “Salute to Excellence Awards.”

“This is the place to be for the industry,” said Davies.

PLMA’s online Roundtable Conference, 23-24 February 2022 - Private Label and the Power of Sustainability

AMSTERDAM - 8 February 2022 - This year’s Online Roundtable Conference will examine the challenges, the drivers and the opportunities that retailers and manufacturers face in creating a sustainable business as it touches every aspect of the companies' operations. From sourcing, product composition and transport, to processing, packaging, waste management and store and warehouse design.

In two morning sessions we will look at the drivers and barriers of making sustainable choices. What is the role of the consumer? How can companies turn the cost of change into future success?

Boris Planer, Head of Consumer and Market Insight at consumer trend forecaster WGSN, will give insights in Consumer Attitudes toward Sustainable Purchasing. Kevin Vyse, Head of Technical at flexible packaging company ProAmpac, has over 35 years of experience in packaging and held previous senior positions at Marks & Spencer and Tesco. Kevin will hold a motivational presentation on Net Zero and the Circular Route to better packaging.

Maria Gustavsson and Emelie Hansson of the leading Swedish retailer ICA will present a case study on how sustainability is applied in ICA’s private label innovation and in the overall strategy of the company. Under the theme of The Purpose of Sustainability, Marjan de Bock-Smit, Co-CEO, ImpactBuying bv, an expert on sustainability, will show the importance of a holistic approach of a sustainability strategy in retailing and manufacturing and how partnerships and transparency will create better profit in the presentation “The opportunities of Sustainable products”.

Participants will also get a radical and thought provoking view of the future and how the global technological landscapes constantly creates “never normals”  by futurist and renowned keynote speaker Peter Hinssen. Lebensmittel Zeitung editor Denise Klug will give an overview of today’s drastically changed European online retail landscape.

In conclusion, a panel of industry experts will wrap up the programme with a discussion on the Power of Sustainability in private label. The panel will share their expert views and give key takeaways of the two conference days.   

PLMA’s 2022 online Roundtable Conference offers an ambitious agenda of topics for retailers and suppliers alike. Go to to register for PLMA’s 2022 online Roundtable Conference today!

PLMA announces PLMA Global, its Online Private Label Trade Show taking place from 28-31 March

AMSTERDAM & NEW YORK – 13 January 2022 - PLMA Global, the newly imagined online private label trade show from the Private Label Manufacturers Association, combines the exhibitors and buyers from the organization’s industry-defining in-person Amsterdam and Chicago trade shows. PLMA Global will take place from 28-31 March 2022. Exhibitors and retailers can register now by calling +31 20 575 3032 or clicking here.

“The disruptive effects of the pandemic on retailing and the private label industry continue. Foremost among today’s challenges is the reliable flow of products from source to shelf,” explains PLMA President Peggy Davies.

PLMA Global complements PLMA’s in-person trade shows and provides a convenient, secure, and information-rich platform where retailers from around the world can engage with current, former and prospective private label suppliers and collectively develop optimum ways to move products by evaluating their respective capabilities and, if necessary, diversifying and reconfiguring their relationships. Quality, innovation, and the cost of goods will always be attributes that retailers prize in their partners, but right now product availability, continuity and on-time delivery are at the top of the list.

“Our platform will support the connection between PLMA member-exhibitors and private label buyers representing leading supermarkets, hypermarkets, discounters, drugstores, department stores and other formats” said Davies. “During these four days in March, PLMA Global will become THE digital hub of the private label industry.”

PLMA Global will support real-time conversations and meetings, with features like one-on-one or group video calls, product demos, screen sharing, messaging, and more. Buyers and visitors can browse categories they are accustomed to look for at PLMA’s in-person shows or discover new ones, from food, snacks and beverages to health and beauty, household and kitchenware. PLMA Global’s search functionality allows buyers to find suppliers by company name, category, description or trend; by continent, country, or by any combination of the above. It will also be possible to visually search for products using the photo gallery view.

Efficient appointment scheduling is the most important feature of the virtual event, says the association. PLMA Global’s format allows buyers to join the platform as it fits their schedule and time zone. Buyers can request video call appointments from exhibitors before the show opens and once the date and time have been confirmed, a video meeting confirmation link is sent to all parties. Calls can be one-on-one, but they can also be group calls involving multiple participants representing private label suppliers as well as retail chains.

Exhibitors receive one entire webpage on the platform to highlight their products, their innovations and their company. Additional information can be shared through promotional videos and downloadable documents. Exhibitors can list up multiple sales representatives for buyers to contact, including their profile pictures for a more personal look and feel.

Buyers and exhibitors will be able to meet live online 24/7 during the event and the platform will remain open until PLMA’s in-person “World of Private Label” trade show in Amsterdam on 31 May and 1 June, for follow-up, or for new visits by buyers who could not log in during formal show days. During this period, all connectivity tools, including video call and appointment scheduling, remain active, allowing for post-show access.