General Information

PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association, which represents more than 4,500 member manufacturers around the globe. With offices in New York and Amsterdam, PLMA is the largest association of its kind, devoted exclusively to the promotion of private label.

For more than thirty five years, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow. The expanding popularity of private label in recent years has led to unprecedented market share worldwide, while private label retained its strong position throughout most markets also during the pandemic. Private label now accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe.

Walking the aisles of the "World of Private Label" International Trade Show, examining the displays of exhibitors, will be buyers from all categories: supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters. They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. Concentrated into two full days, the "World of Private Label" International Trade Show is the most efficient and productive way to source for a company’s private label needs.