September 2021

In the stores

Target has a new line of private brand high-quality pet food called Kindfull. The products include wet and dry food, treats and toppers for both cats and dogs.

Publix has added plant-based chicken to its private label portfolio with the roll out of its first pea-based “chickenless” tenders. The new meatless chicken tenders with be sold under its GreenWise private label brand.

CVS Health is promoting its store brands with back-to-school items. Store brand deals include store-wide promotions that give ExtraCare Rewards loyalty members $10 back after spending $40 on qualifying back-to-school products.

Trader Joe’s has unveiled a new Vegan Cream Cheese. The cream cheese alternative is made from coconut oil mixed with potato starch and chickpea protein.

Aldi has introduced three cocktail-themed cheeses for its shoppers. The flavors include Peach Bellini, Piña Colada, and Espresso Martini. In 2016 Aldi released similar products with Tequila Lime Cheddar and a Piña Colada Cheddar cheese.

Online grocer FreshDirect has added Ahold Delhaize’s private brands to its stable of products. Nature’s Promise and premium tier private brand Taste of Inspirations will be among the Ahold brands that can be found at FreshDirect. 

Southeastern Grocers has opened a new liquor-store concept in its hometown of Jacksonville, Fla. The WDs Wine, Beer & Liquor store features a beer cave with more than 500 varieties, as well as more than 1,400 spirits and wine products.

The prepared meal delivery service Freshly is adding plant-based private label meals to its menu with its Purely Plant line of products. Some of the new meals include burritos, a vegan based pasta, and cauliflower mac and cheese. 

Sotheby’s has expanded its Own-Label Collection private label with six new wines. They include a rosé Champagne, Provence rosé, Pinot Grigio, Côtes du Rhône, Chianti Rúfina Riserva, and a Tuscan red blend.

Harris Teeter is selling its Hunter Farms dairy processing plant to Maryland & Virginia Milk Producers Cooperative Association, Inc.


PLMA’s 2025 World of Private Label will be held at the RAI Amsterdam Convention Centre on Tuesday 20 and Wednesday 21 May. During two days, the show will be the focal point of the largest concentration of private label professionals in the industry.