PLMA’s Online Lunch and Learn - 27 November
PLMA’s Online Lunch and Learn is designed exclusively for private label manufacturers (PLMA-members), retailers and wholesalers, who want to expand their knowledge of the private label business. PLMA organises several sessions a year, each focusing on different topics.
This one-hour session "Winning with private brands, the Customer First way" will be led by Dunnhumby on 27 November 2024 from 12:30-13:30 CET. In this webinar, Dunnhumby will share why private brands are more and more central in modern retail; what it means, thinking in terms of brands, rather than just labels; what are the main drivers of innovation we’re seeing globally; and, finally, a case study on how retailers are leveraging customer data to shape their next wave of innovation in their private brand portfolio.