PLMA is proud to present the winners of its 2025 International Salute to Excellence Awards, celebrating the best of the best in private label. These awards honour retailers for their excellence in innovation, product development and quality in building successful private label programmes.
This year, over 550 products submitted by 65 retailers representing 25 countries were selected for consideration. Categories included food, beverages, health & beauty and home & household. Panels of international experts evaluated each entry based on its product concept; taste, scent, and texture; packaging and presentation; and overall value for money. In total 91 products from 36 retailers were selected as winners in their respective categories
Also this year, PLMA’s Packaging Awards were launched to recognize exceptional achievements in packaging innovation, design, convenience, sustainability, and performance excellence. From more than 200 submissions, nine winners were selected by a panel of expert judges with extensive experience in packaging and diverse industry sectors.
PLMA extends its gratitude to all participating retailers, and a special congratulations to this year’s winners. Your commitment to innovation and product development continues to inspire the private label industry.
The Rules and Process
Nominations for the 2025 International PLMA Salute to Excellence Awards are open to retailers, wholesalers and PLMA member companies. To be eligible, products must be submitted in the retailer’s own packaging, as they are sold on store shelves. All nominated products must be new to the market and have been introduced within the past 12 months.
Judges
To ensure a broad and inclusive perspective, judges are selected from various countries, bringing international expertise to the evaluation process. Their diverse backgrounds help ensure that products are assessed with a global understanding of consumer preferences, taste profiles, and market trends.
