Performance Excellence
Company:
BILLA CEE/IKI Stores
Description:
Nice Bites with more than 80 articles, has created a concept which englobes all snacking nuts and dry fruits and which is transparent to a target group who is increasingly concerned about eating habits. Ranging from 70g to 500g the packaging covers all consuming needs.
"An excellent consumer engagement through a great brand storytelling"; "They understood their consumer desires, causing a 40% uplift In the category."