Top Reasons to Invest in a Digital Strategy

The growth of private label and digital marketing brings new challenges as well as new strategic opportunities.  

Pedro Mendonça da Silva, Adjunct Professor at Porto’s Accounting and Business School in Portugal (ISCAP), shares the results of his recent study on whether private label manufacturers should invest in digital strategies. 

Mendonça da Silva highlights the vital role of digital technologies across the value chain, as well as the importance of forming alliances in private label supply with strategic partners for mutual benefit. 

The Rise of Self-Care Solutions at Retail

The aging population along with the rise in chronic disease and other factors have led to more demand for doctor, hospital and other healthcare services. What does this mean for retailers? Judith Kolenburg reports on the opportunity for retailers to leverage their store brands to strengthen their position in the healthcare market. Meanwhile, while consumers want to life healthier lifestyles, convenience and taste make ultra-processed foods appealing. Hans Kraak discusses the widespread consumer confusion surrounding the definition of ultra-processed and which foods fit into this category.

Growth Drivers in the European Retail Market

The ability for businesses to change direction and pivot their strategies when necessary is critical in today's retail industry.

Stephen Wynne-Jones, Editor at ESM - the European Supermarket Magazine - explains why flexibility is essential for business success.

Wynne-Jones also addresses other recurring topics at the business table, including AI and sustainability.

Private Label Sales Hit New Record in 2023

Private label accounted for 54% of the total grocery market growth in 2023, with sales reaching €340 billion in Europe, an all-time record. Judith Kolenburg shares the highlights of NielsenIQ's latest data compiled in PLMA's International Private Label Yearbook.

Meanwhile, one category of the grocery sector — organics — is under pressure. Pascal Kuipers explains how farmers are finding themselves caught between strict European environmental legislation and shoppers' tight budgets.

Best Practices in Procurement for 2024

Procurement is essential in many aspects other than just cutting costs. Procurement teams are drivers of innovation and growth for retailers because they are meeting with suppliers and developing valuable relationships, says Marijn Overvest, Founder of Procurement Tactics.

In an interview with host Edgar Elzerman, Overvest explains the intricacies of strategic leadership in procurement and the benefits for both retailers and suppliers. AI and sustainability are at the forefront of procurement
trends this year.

Executive Education programme accessible from wherever you are

PLMA is making its annual Executive Education programme available for everyone, wherever they are, by organizing it online this year. On the mornings of 28 and 29 February, there will be teaching sessions, panel discussions, interactive lectures on current topics that concern the private label industry.

The curriculum covers retail trends, product and packaging innovation, successful private label strategies in today’s challenging market, neuro marketing and best practices in the retailer-supplier relationship. 

Consumer Trends to Watch in 2024

Consumer behaviour trends will shape the retail market in 2024. These include health concerns linked to ageing, the demand for transparency in product sourcing and ingredients, and the use of new technologies to assist in food shopping, preparation and consumption, according to research companies Euromonitor and Mintel. Judith Kolenburg explores how retailers and manufacturers can respond.

Meanwhile, Pascal Kuipers outlines the major impact that Artificial Intelligence will have on the grocery industry and how retailers and suppliers can benefit from it.

Neuromarketing: How It Can Be Used to Grow Your Business