PLMA’s Lunch and Learn webinars are designed exclusively for private label manufactures (PLMA members), retailers and wholesalers who wish to expand their knowledge of the private label business. PLMA organises several webinars a year, each focusing on different topics.
The next next one will be held on Wednesday, 25 March from 12:30 to 13:30 CET with Sanne Dollerup of Institut for Kundetyper. She is a specialist in emotional customer segmentation and will explore the emotional reasons behind customer choices. Using academic methods with practical tools, Institut for Kundetyper identifies different customer types and their unconscious purchasing habits and gives insights that help you make clear conscious, strategic choices to meet the customer latent wish.