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How to Win Consumer Trust in a Changing FMCG Landscape

In response to rising prices, consumers are more selective about the products they buy. Therefore, FMCG brands face growing pressure to demonstrate value and differentiate their products. Judith Kolenburg examines shifting purchasing habits and the evolving role of private label. Hans Kraak explores the growing challenge of PFAS contamination, exploring regulatory developments, supply chain responsibilities and the urgent need for safer alternatives to protect consumers and build trust.

  • EU Regulations: What Private Label Manufacturers Need to Know

    Podcast

    Private labels are increasingly shaping Europe’s retail landscape, driving innovation, affordability, quality and consumer choice. Christel Delberghe, Director General of EuroCommerce, discusses the key EU policy developments affecting private-label manufacturers, from sustainability and packaging to competition and supply-chain rules. Delberghe highlights the importance of anticipating regulatory changes, preparing early and ensuring manufacturers’ practical experience is heard by policymakers. CLICK HERE FOR FULL INTERVIEW.

  • Influencers Are Changing the Way Retailers Reach Shoppers

    Influencers are playing a growing role in retail marketing, helping to shape private-label products, promotional campaigns and even store environments across Europe. Judith Kolenburg reports on how retailers are embedding creators more deeply into brand building and customer engagement. Against this backdrop of retail transformation, Pascal Kuipers examines Rabobank’s forecast that private label could capture 60% of the European grocery market by 2050.