Organic and plant-based products continue to gain momentum across Europe’s private label sector, a trend clearly reflected at PLMA’s World of Private Label International Trade Show, taking place on 19–20 May at the RAI Amsterdam. With around 30% of the exhibition floor dedicated to organic, vegan and plant-based offerings, including dedicated organic pavilions organised by Food From Denmark, Consorzio Il Biologico and the Polish Chamber of Organic Food, the event underscores a broader shift towards more sustainable and health-conscious consumption.
Against this backdrop, De BioBorrel, a Dutch non-profit initiative focused on strengthening connections across the organic value chain, will host its Organic Happy Hour networking event on Tuesday 19 May from 18:30 to 19:30 in the Emerald Lounge at the RAI. Founded in 2017, De BioBorrel brings together stakeholders ranging from farmers and processors to retailers and consumers, with the aim of supporting the transition to a more sustainable food system.
The event will feature a keynote by Paul Holmbeck, a recognised authority in the organic sector and former Director of Organic Denmark. Holmbeck now advises governments, retailers and industry bodies across Europe on strategies to accelerate organic growth.
The networking session, which includes organic refreshments, offers attendees an opportunity to exchange insights and explore the commercial potential of organics in private label. Only a limited number of tickets is available for this event, so if you are interested in hearing more from Paul Holmbeck on organics, and what it could do for your company, make sure to reserve your spot directly from De BioBorrel via this link.
Cost: €15 p.p. including two organic drinks and bites.