Rasa Vaiciunienne
Consultant
Euromonitor International
Rasa Vaiciuniene is a research consultant specialising in food and nutrition, with a focus on sustainability and innovation. Based in Vilnius and fluent in Lithuanian and English, she conducts research across the Nordic, Baltic, and Central Asian regions. Since joining Euromonitor, she has analysed various sectors, moving from industrial research to specialising in food and nutrition from 2022. Rasa’s work highlights key trends such as food waste reduction and the use of manufacturing side streams. She regularly contributes to industry events and publications, offering insights into evolving consumer behaviours and market challenges.
Euromonitor International is the global leader in data analytics and market research, offering in-depth insights into industries, economies, and consumer trends worldwide. Covering thousands of products and services, Euromonitor is the go-to source for organizations aiming to identify opportunities and drive growth.
Edgar Elzerman
Retail Consultant
Elzerman Consulting International (ECI)
Since January 2014, Edgar is the owner of Elzerman Consulting International, based in The Netherlands. On a global scope, he provides consultant services focusing on both retail and private brand manufacturing. For many years Edgar is working as news anchor for PLMALive!.
Edgar Elzerman started his career at Royal Ahold in the Netherlands. In the 12 years that he has worked for the company, he entered in a Fast-Track-Development Plan as a Management Trainee, continued as a Senior Category Manager where he was responsible for the Portfolio of Categories.
Thereafter he worked as the Director of Business Development and subsequently as the Senior Director European Sourcing at Ahold Europe. For the next five years, Edgar worked at Ahold USA as the Senior Director Business Development, developing and implementing strategic initiatives and thereafter as the Vice President of Private Brands, managing the Ahold USA Private Brand Program.
Malcolm Pinkerton
Global Head of Retail Insights
Kantar
Malcolm Pinkerton leads Kantar’s global retail insights team, supporting major FMCG businesses in building effective channel and customer strategies. With over a decade of experience in retail, digital commerce, and omnichannel strategy, he brings deep expertise in shopper behaviour and new consumer routes. Malcolm oversees a high-performing team across EMEA and the US, driving content strategy, client engagement, and commercial growth. His work focuses on delivering actionable insights, developing proprietary datasets, and enabling sales teams with strategic tools. Prior to his current role, he held senior positions in digital commerce and strategic insights, helping clients optimise marketplace strategies and build future-ready retail models.
Kantar is the world’s leading marketing data and analytics company, operating in over 90 markets. With deep expertise, robust data resources, and advanced analytics technology, Kantar offers a comprehensive understanding of how people think, feel, and act, both globally and locally. This insight empowers clients to better understand their audiences and drive sustainable growth.
Alexander Bilsing
Partner
Simon-Kucher
Alexander Bilsing is a seasoned consultant with over 15 years of experience helping mid-sized companies and multinationals achieve sustainable, profitable growth. Currently a Partner at Simon-Kucher, he specialises in advising ingredients players and private label manufacturers. Alexander is a proactive leader with deep expertise in pricing, sales, and strategy. He has a strong track record of guiding executives through complex transformations, delivering actionable strategies, and driving implementation across global markets. Passionate about enabling “Better Growth,” he combines analytical precision with a hands-on approach to change management.
Simon-Kucher is a global consultancy specializing in unlocking better growth through commercial strategy optimization. With over 2,000 employees across 30+ countries, the firm helps clients drive measurable revenue and profit by refining pricing, product, innovation, marketing, and sales strategies. Backed by nearly 40 years of experience, Simon-Kucher is recognized as the world’s leading expert in pricing and growth.
Sanne Dollerup
Co-founder
Institut for Kundetyper
Sanne Dollerup is an experienced business researcher and lecturer at the Customer Type Training Program. She is responsible for categorizing cases, identifying trends and delivering lectures. Sanne has a master's degree in communication and has written her PhD thesis about Emotional Customer Types, next to running her own agency. For the past 10 years, she has worked to develop and trademark the segmentation tool and build the Customer Type Education.
Kundetyper (The Institute for Customer Types) developed the segmentation tool: “Emotional Customer Types®” for marketing professionals. It is a scientific and practical model for understanding purchasing behavior. In contrast to traditional segmentation methods, where customers are typically divided by age, gender, income, geography, marital status, and the like, emotional customer types are built on a solid foundation of psychology, market studies, empirical studies, communication theories, neuroscience, etc. and focus on what makes customers want to make a purchase on an emotional level.
Jon Heylen
Chief Commercial Officer
Agristo
Jon Heylen is a dynamic international sales leader with a passion for driving global growth and unlocking business opportunities. As Chief Commercial Officer at Agristo, a leading producer of frozen potato products, he oversees global commercial operations, serving over 400 customers in 130 countries. With a strong focus on private label markets, Jon leads strategic positioning and sales execution across retail, foodservice, and industry channels. Known for his results-driven mindset and coaching leadership style, he brings over a decade of experience in building and motivating high-performing teams. Jon is a committed “goal-getter,” passionate about shaping long-term success in competitive, fast-moving environments.
Agristo is a family-owned producer of frozen potato products, specializing in private label solutions for over 300 customers across 116 countries. Serving retailers, foodservice distributors, fast food chains, and the processing industry, Agristo operates three production sites in Belgium and the Netherlands, producing around 400,000 tons annually. With a team of 450+ employees, Agristo is known globally for its flexibility, efficiency, and customer service, driving consistent double-digit growth since 2000.
Siro Descrovi
Customer Strategy & Insights Consultant
Dunnhumby
Siro Descrovi is a strategy and insights consultant helping grocery retailers and FMCG brands navigate complex markets through customer-centric strategies. With nearly 11 years at dunnhumby, he blends analytical precision with a thoughtful, philosophical mindset to decode data and turn insights into growth-driving plans. Currently leading customer strategy and the Retail Preference Index, Siro focuses on enhancing retail performance through tailored customer plans and retail media projects. Known for his inclusive and strategic approach, he challenges assumptions and fosters innovation. Siro is deeply committed to improving customer experiences, delivering measurable impact, and driving strategic clarity for long-term business success.
Dunnhumby is a global leader in Customer Data Science, helping businesses grow by putting the customer at the center of every decision. With a strong foundation in retail, dunnhumby empowers companies across industries to leverage data for personalized customer experiences. Its platform combines technology, software, and consulting to boost revenue and loyalty. With 2,500+ experts worldwide, dunnhumby partners with brands like Tesco, Coca-Cola, P&G, and L’Oréal.
Steffen Winther
Member of the board
United Nordic
Steffen Winther is a seasoned procurement and private-label specialist with over fifteen years of international experience in retail and consumer goods. He currently serves as Member of the board for United Nordic and holds the position of Head of Private Label at Dagrofa. There he oversees brand strategy, sourcing, and product development across multiple markets (Feb 2023–present). Prior to this, he was International Sourcing Manager at Dagrofa, leading global procurement initiatives. Earlier in his career, Steffen held key purchasing leadership roles.
United Nordic Inc AB is a Nordic purchasing alliance founded in 1964 to centrally source private-label grocery and foodservice products for its owners: Dagrofa (Denmark), Axfood (Sweden), and NorgesGruppen (Norway), each holding equal ownership, with Martin & Servera (Sweden) participating as an associated member since 2014. Headquartered in Stockholm, the company operates as a non-profit brokerage, leveraging collective volume, expertise, and supplier partnerships to negotiate direct imports from around the world.