Preliminary Programme
Tuesday, 29 October 2024
Check in as of 12.00Check In and Lunch
 The Italian Private Label Landscape
Speaker: Benedetta Brioschi, Partner, The European House, Ambrosetti
 Retailers in Italy: Store Tour Briefing
 Visits to major retailers in Milan
EveningNetworking Reception at an exclusive location in Milan
Wednesday, 30 October 2024
Walk-in as of 08.30State of the Grocery Report Europe 
Speaker: Francois Videlaine, Partner, McKinsey & Company 
 Brand vs Private Label and how to drive growth 
Michaela Jay, Insights Manager, IGD
 Packaging and Design Trends 
Speaker: TBC
 Coffee Break & Networking
 Organizational Strategy to achieve strong Partnership 
Speaker: Tim Pollard, Founder and CEO, Oratium
 Retail Case Study: Insight into Private Label and Non Food  
Speaker: Sandra Lorenz, Private Label Director, Rossmann
 Retail Case Study: Challenges for online retailers 
Speaker: TBC
 Lunch
 Retail Case Study: A Revolutionary Approach to Private Label 
Speaker: Paolo Bonsignore, COO, Coop Italian Food
 Presentation of PLMA’s Retail Survey, followed by Q&A 
Moderator: Edgar Elzerman, ECI Retail Consultant
 Wrap-up and Afternoon Refreshments
Departure 15.30     Shuttle bus to Milan Malpensa and Milan Linate airport