Preliminary Programme
Tuesday, 29 October 2024
Check in as of 12.00Check In and Lunch
 The Italian Private Label Landscape
Speaker: Benedetta Brioschi, Partner, The European House, Ambrosetti
 Retailers in Italy: Store Tour Briefing
 Visits to major retailers in Milan
EveningNetworking Reception at an exclusive location in Milan
Wednesday, 30 October 2024
Walk-in as of 08.30State of the Grocery Report Europe 
The latest trends and implications for private label 
Speakers: Francois Videlaine, Partner and Marek Karabon, Senior Expert, McKinsey & Company 
 Transforming Private Labels into Powerful Brands
Best practices for Private Label growth
Michaela Jay, Insights Manager, IGD
 Private Label Design and Packaging Innovation
How to use human-centered Design as a strategic advantage for the creation of meaningful brands
Speaker: Jens Sievert, Director International Design & Branding, Daymon Design
 Coffee Break & Networking
 Organizational Strategy to achieve strong Partnership 
Best story wins: Transforming messaging for extraordinary outcomes 
Speaker: Tim Pollard, Founder and CEO, Oratium
 How to develop Private Labels as a Brand
Insights from the perspective of a leading German drugstore company
Speaker: Sandra Lorenz, Private Label Director, Rossmann
 Lunch
 A Revolutionary Approach to Private Label 
The private label success story from one of Italy’s largest supermarket chains 
Speaker: Paolo Bonsignore, COO, Coop Italian Food
 Highlights of PLMA’s Retail/Manufacturer Survey
 PLMA’s Retailer & Manufacturer panel: Private label observations from the field
Moderator: Edgar Elzerman, ECI Retail Consultant
 Wrap-up and Afternoon Refreshments
Departure 15.30 - 16.00Shuttle bus to Milan Malpensa and Milan Linate airport