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Beyond Price: Eroski’s Private Label Growth Strategy (FULL INTERVIEW)

Private label at Eroski’s serves not only as a key sales driver, but also as a reflection of the retailer’s identity, values, and customer proposition. Beatriz Santos, Commercial Director, explains how Eroski combines a strong private-label offering with customer insight, personalized promotions, local engagement, and data-driven decision-making. She also outlines how close supplier partnerships and advanced analytics help shape the retailer’s approach, while pointing to emerging opportunities in pet care, premium indulgence, and innovation-led product development.

  • Beyond Price: Eroski’s Private Label Growth Strategy

    Podcast

    Private label at Eroski’s serves not only as a key sales driver, but also as a reflection of the retailer’s identity, values, and customer proposition. Beatriz Santos, Commercial Director, explains how Eroski combines a strong private-label offering with customer insight, personalized promotions, local engagement, and data-driven decision-making. She also outlines how close supplier partnerships and advanced analytics help shape the retailer’s approach, while pointing to emerging opportunities in pet care, premium indulgence, and innovation-led product development. CLICK HERE FOR FULL INTERVIEW.

  • The Next Wave of Private Label: Breakthrough Innovation Spotlighted at PLMA’s 2026 World of Private Label

    With a record number of 3,348 exhibitors, representing 80 countries, the World of Private Label International Trade Show in Amsterdam confirms its position as a key meeting place for the global private label industry. Our reporters explored the Show floor to find out what’s new and exciting in private label: Judith Kolenburg tours the renewed “World of Ideas” inspiration hub and the retail trends shaping supermarket shelves, from functional beverages and indulgent snacks to beauty and wellness products ; Edgar Elzerman and Pascal Kuipers scout innovative food and non-food concepts across the show floor. Plus, Trade Show Director Jan van Lier reflects on the event’s continued growth.