The Summit brings together industry leaders to explore the future of store brands in one of Europe's most competitive grocery markets. Using the UK as a case study, the programme examines private label growth, changing consumer behaviour, supply chain resilience, retailer-supplier collaboration, sustainability, and the impact of AI. Attendees will gain insights from leading experts, including representatives from Morrisons, The Grocer, IGD, McBride, Europanel, ING, Strategy&, and TrendWatching. Highlights include exclusive retailer store visits, hands-on AI workshops, and networking at Old Trafford Stadium. The Summit offers a unique opportunity to understand the forces shaping private label, exchange ideas with peers, and experience the UK market firsthand. For the full programme, click here.