Where Private Label ideas come to life
The Idea Supermarket at PLMA’s World of Private Label has been reimagined as PLMA’s World of Ideas. With a new look, location, and name, the area emphasises its global character, from exhibitor product innovations to global retail product launches, and award-winning Private Label Food, Non-Food, and Wine.
PLMA’s World of Ideas accommodates the following areas:
New Product Expo
A showcase of selected product and packaging innovations from more than 200 exhibitors from 35 countries, divided over 14 categories. Close to 300 products will be displayed for all visitors and exhibitors to see at PLMA's World of Private Label.
Retail Trends
A display of the newest private label developments from over 50 global supermarkets, hypermarkets, discounters, specialty stores, and drugstores, all in one location.
Salute to Excellence Awards
Honoring the “best private label products in their category”, chosen by the industry jury of PLMA's prestigious product competition. Over 70 global retailers competed with their best and newest food and non-food innovations for top international recognition.
PLMA’s World of Ideas is open during trade show hours and is located in the RAI Auditorium Lounge, accessible from Hall 4, Halls 8 and 10, as well as from outside Entrance G. (Floor Plan)