Idea Supermarket

One of the most popular features at the World of Private Label is PLMA Idea Supermarket®, an area buzzing with trends, innovation and NPD through hundreds of innovative and new developed products from retailers and manufacturers around the world. In it, you will find:

New Product Expo
A showcase of selected product and packaging innovations from companies exhibiting at PLMA's World of Private Label International Trade Show. For the 2023 show, more than 450 products submitted by over 300 exhibitors from 38 countries were selected and displayed in cabinets for all visitors and exhibitors to see.

Idea Supermarket
A display of private label ranges of over 60 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the world, all in one location. The shelves hold their newest and latest private label developments, as they are available from retailers across the globe.

PLMA Salute to Excellence Awards
All products that received the highest scores and were chosen 'best private label product in their category' by the industry jury of PLMA's prestigious product competition. More than 60 retailers from around the world compete with their best and newest innovative food and non-food products for the highest international recognition. The International PLMA Salute to Excellence Awards have been designed to honour retailers for their commitment to their private label programmes.

The PLMA Idea Supermarket® area is open during trade show hours and is located in the RAI Elicium, midway between the Food and the Non-Food Section.