NEW IN 2026: PLMA’s World of Ideas
Reflecting the evolving trends shaping today’s private label market, the Idea Supermarket at PLMA’s World of Private Label has been reimagined as PLMA’s World of Ideas. With a new look, new location, and new name, the area emphasises its global character and establishes itself as the centre where new ideas in private label come to life.
From leading product innovations offered by this year’s exhibitors, to products launches in retail stores around the globe, and award-winning private label products in food, non-food and wine; at PLMA’s World of Ideas, visitors can explore the full spectrum of private label development to get inspired, stay motivated, and remain ahead in a competitive market.
PLMA’s World of Ideas accommodates the following areas:
New Product Expo
A showcase of selected product and packaging innovations from companies exhibiting at PLMA's World of Private Label International Trade Show. Close to 300 products, divided over 14 categories and submitted by more than 200 exhibitors from 35 countries, will be displayed for all visitors and exhibitors to see.
Retail Trends
A display of private label ranges of over 50 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the world, all in one location. The shelves will hold their newest and latest private label developments, as they are available from retailers across the globe.
Salute to Excellence Awards
All products that received the highest scores and were chosen 'best private label product in their category' by the industry jury of PLMA's prestigious product competition. More than 70 retailers from around the world competed with their best and newest innovative food and non-food products for the highest international recognition. The International PLMA Salute to Excellence Awards have been designed to honour retailers for their commitment to their private label programmes.
PLMA’s World of Ideas is open during trade show hours and is located in the RAI Auditorium, accessible from Hall 4, Halls 8 and 10, as well as from outside Entrance G (Floor Plan).